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Just Football partners with Hannover 96 on a digital solution during lockdown

Hannover 96 + Just Football Partnership

  • Partnerships announced with professional German club Hannover 96 football school 
  • A digital solution to inspire footballers to be active during the lockdown 
  • Custom Hannover 96 section in the app to engage fans in Germany
  • Indoor football challenges presented by professional players and coaches 
  • Further innovative features to be released in 2021 

We’ve teamed up with the football school of Hannover 96, to create our first ever professional club integration in the app. Hannover 96 has one of the leading football schools in Germany which offers football camps, tournaments, individual training, and coaching education. Over 8.000 kids a year participate in their different football events. Hannover 96 has a key focus on innovative training on the field, and with our partners, we help to add digital features to their portfolio. Collaborating with professional players and coaches on challenges content we built Hannover 96 into the game with their own custom section. 

By playing the Hannover 96 football challenges players can earn points to climb leaderboards and become a star player in the app while improving their football skills and exercising. This is the start of the partnership that will see us introduce new innovative Hannover 96 branded features in 2021.

96 At Home : A digital solution to inspire footballers to be active during lockdown

Indoor Football Challenges

In 2020 the world changed due to the global pandemic and football had to adapt. With the announcement of the 2nd lockdown in Germany Hannover 96 and Just Football wanted to do something to motivate players to be active from home. We teamed up to create 9 new football challenges that can be played in your garden. kitchen or living room, from technique and goalkeeper drills to skilful dribbling, turns and tricks. 

In the app, users select from different football challenges presented by Hannover 96 players and football school coaches. They watch how to complete the challenges and then try to master them. By sharing their challenge efforts in the social feed, they earn stars from the Just Football community which helps them climb leaderboards and unlock rewards.

While some traditional football activities are limited our goal is to provide footballers with inspiration to have fun and be active from home. You can try the Hannover 96 custom challenges in Germany in the Just Football App here. 

COMING SOON: AR Challenges, Avatars + Digital Shirts 

We are building the latest in AI/AR technology to track and analyze the speed and accuracy of our players shot using only their smartphone. Using this data, we add visual effects and filters to the video footage in order to create engaging user-generated-content. In 2019 we released our first version of AR speed shooting and Hannover 96 will be our first club to have their own custom AR challenge in the game. 

Hannover 96 avator and digital shirts

A new feature for Just Football 21 season is our players own personalized Avatar and Player Cards. Users will be able to create their own character in the game and customise it to look like themselves or their favourite player. Our design team created digital merchandise for Hannover 96 including of all 3 of their new 20/21 kits, we even arranged a photoshoot with the characters. By completing challenges in the app players can unlock the Hannover 96 kits and customise their character to look like a professional player from the club.

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