Equal Kicks
Equal Kicks is a sport consultancy specialising in women’s football founded by London Bees vice-captain Lauren Heria. Their goal is to raise awareness in women’s sport and help brands, influencers, and clubs navigate the female football space. All profits are re-invested into positive initiatives to help women and girls have the support they need to enjoy and excel in sport.
Lauren says ‘Being a female in football is incredibly challenging. It can often feel that you are second best to male players simply because of your gender and the sport is often underfunded’.
Like so many female players, Lauren experienced her team being cut at short notice as a club cost-saving measure, online abuse based on her identity as a female footballer and encountered a lack of resourcing and support for her as an athlete. All these experiences encouraged Lauren to return to study a master’s in Sports Business and Innovation at Loughborough University, and from this, the idea of Equal Kicks was born.
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