Gaming, News

Borussia Dortmund X Just Football App: Getting people active from home during the lockdown in Vietnam

Header BVB Football Challenge Campaign Vietnam

We teamed with Borussia Dortmund to engage fans in Vietnam and get people playing football from home during the lockdown.

BVB created 9 custom Challenges in the Just Football app filming tutorials with first team players, legends, youth players and local influencers showing users how to master football skills. From a local sport “da cau” to kick-up challenges or stay-at-home freestyle football skills, users could easily follow tutorials and submit their own videos to unlock a digital BVB jersey and win different prizes from the club such as signed jerseys from BVB stars and official merchandise.

BVB Challenge Section Menu
In the app, players can select a challenge,...
BVB Challenge Section Quizzing & Juggling
...watch a tutorial that helps them to master it...
BVB Challenge Section Leaderboard
...and make it to the top of the leaderboard.
BVB Vietnam Football Challenges Campaign Store
By completing challenges players collect coins...
BVB Vietnam Football Challenge Campaign Buy Pack
...which they can save up for the club's official kit...
...that can be unlocked by opening the BVB pack.
BVB Challenges

The campaign created a safe playground for football fans to be inspired, share their skills and get active during the lockdown. The response was incredible, we witnessed awesome videos being uploaded in the app and the partnership was featured in local and national press with more than 200,000 views on the content we produced with influencers.

Vietnamese Freestyler Footballer Tungage shows you his challenge and explains how to take part in the competition. 

Header Challenge

Players in Vietnam take the header challenge following instructions from BVB legends Karl-Heinz Riedle and Patrick Owomoyela on how to complete the challenge

Vietnamese Freestyler Phat tells his audience about the BVB competition and his challenge in the app.

As well as the amazing prizes the top 2 players also received personal video messages from first-team star Gio Reyna congratulating them on their skills and achievements in the app.

Suresh Letchmanan, BVB Managing Director for Asia Pacific said “We are thrilled to see many participants taking up challenges on the Just Football App showcasing their skills which was refreshing to see during these challenging times. We hope we were able to reach and spread the black and yellow hearts further to our fans in Vietnam”

It was an honor to partner with such a legendary club and help them connect with their fans and reach new ones during the lockdown. Great to see our joint partnership inspiring people to be active from home and bringing our users closer to the club. We are looking forward to creating more campaigns with Borussia Dortmund in the future and together inspire more people around the world to play football.” Head of Marketing & Partnerships at Just Football App Simon McGeough.

About Borussia Dortmund

Borussia Dortmund is one of the most successful football clubs in Germany. The club has won eight league championships, five DFB-Pokals, one UEFA Champions League, one Intercontinental Cup, and one UEFA Cup Winners’ Cup. With over 159,000 members in total, it is one of the five largest sports clubs in Germany and is the seventh largest worldwide.


For more information about Borussia Dortmund (BVB), please visit:

About Just Football App

Based in Sweden, Just Football App was founded in 2016 and has since then been creating digital experiences connected to real-life football activity. Just Football has extensive experience at the intersection of sports, technology, and gamification and has proven this over the last 5 years. To date they have over 300.000 downloads and more than 1 million challenges played in the app. 

For more information about Just Football App, please visit:

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